Companies have to be everywhere if they want to be noticed. That is to say, it is no longer enough to just have a physical store that you promote online and through advertisements. If you want to thrive in the digital age, you will need to have a website and be present on several social networking platforms as well.

Because of this trend, many companies are now choosing to create shape-shifting logo designs. This just means that your logos change in size, complexity, or color depending on what you are using it for. For example, you can have a master logo that you can use for your website and create a simpler icon for your Instagram account. Another thing you can consider is creating a one-tone logo that can be used as watermarks on photos.

By having these different variations, you can ensure consistency no matter what medium your logo is viewed on. Meaning, it allows you to make your logo work regardless of the layout it is being used on. Moreover, it allows your customers to recognize your branding in different ways, increasing the chance of brand recall.

Here are some of the most well-known examples of shape-shifting logos from Coca-Cola, Chanel, Nike, and Iress.

If you’re looking for an adaptable logo for printing peripherals and web assets, let me know and I’d be happy to help!

This post and image are curated content from Finances Online

What exactly is a Virtual Assistant?

According to Wikipedia, a Virtual Assistant or VA is generally self-employed and provides Professional Administrative, Technical, or Creative Assistance to clients remotely from a home office. This means that Virtual Assistants are independent contractors that help business owners in their day to day activities such as Administrative Assistance, Social Media Management, Graphic Designs and a lot more. Pretty much everything you can think of that can benefit the needs of the client. Most of the time, VAs are freelancers that work from home. Virtual Assistants are equipped and trained in the professional services they offer.

Insufficient time to get things done

Working alone can be tedious. You will feel like 24 hours each day is not enough to juggle everything. You’ll start pulling your hair because of exhaustion and anxiety. It’s impossible to do it all alone and doesn’t matter if you’re just starting up or your business is already growing. As an entrepreneur, you need an extra hand to complete these overwhelming tasks that take much of your time. Instead of typing in an excel spreadsheet or posting content on Facebook, you should be out there selling your products and services, converting leads into clients, or retaining your customers. Don’t worry you’re not alone. This is when your Virtual Assistant comes in.

Why do you need a Virtual Assistant?

Wearing the hat of a Business Owner, Administrator, Social Media Manager, Content Writer, and Customer Service Representative will just lead to frustration. Sometimes, you can’t figure out why you’re business is not growing any larger despite your best efforts. That’s why having a VA on your side can be rewarding especially on the task that you’re not good at. Allow your VA to work on the mundane projects so you can focus more on the big picture!

How can a Virtual Assistant help you make things happen?

One Stop Shop for Skills and Services

Providing Virtual Assistance services is also considered a business. That being said, VA’s products are their skills, expertise, and knowledge in using different tools that can benefit their business and clients. They’ve acquired these from various training and previous job experiences. Most of the Freelance Virtual Assistants have a niche that makes them an expert in what they do and makes them a valuable asset to their clients. I can talk all day enumerating one by one the services that different Virtual Assistant offers in their business. Here are some examples:

Administrative Assistance
Social Media Management and Marketing
Graphic Designs
Lead Generation
SEO (Search Engine Optimization)
Data Entry
Video Editor
Content Writer
Email Management
Calendar Management
Bookkeeping
Transcription
Web Development
Landing Page Set-up/Creation
E-commerce Assistant

And more! This is a just shortlist of services and specialization but the idea is the possibilities of how a Virtual Assistant can help you scale your business.

Contractors without breaking the bank

By getting and delegating tasks to a Virtual Assistant, you will save a lot compared when hiring a full-time employee. Since they work as an independent contractor, you don’t need to worry about their office space, health benefits, insurance, and other employee-related benefits. Virtual Assistants are paid hourly or project-based rates depending on the needs of their client’s business. Delegating tasks to a VA is one of the best money saving options for Entrepreneurs.

Flexibility

Aside from affordability VA’s are also flexible when it comes to their client’s working hours. It doesn’t matter what timezone you’re at, they will be happy to adjust their time for you. This is very convenient because you can communicate with your Virtual Assistant or delegate an unexpected task that needs to be taken care of immediately. Having this kind of support during your business hours will give you peace of mind and shows how a Virtual can be an invaluable aid.

If you still have questions about how a Dedicated Virtual Assistant can help in your day to day work life, feel free to shoot me a message!

Logo Adaptability

Virtual Assistant – The Game Changer of your Work Life!