Companies have to be everywhere if they want to be noticed. That is to say, it is no longer enough to just have a physical store that you promote online and through advertisements. If you want to thrive in the digital age, you will need to have a website and be present on several social networking platforms as well.

Because of this trend, many companies are now choosing to create shape-shifting logo designs. This just means that your logos change in size, complexity, or color depending on what you are using it for. For example, you can have a master logo that you can use for your website and create a simpler icon for your Instagram account. Another thing you can consider is creating a one-tone logo that can be used as watermarks on photos.

By having these different variations, you can ensure consistency no matter what medium your logo is viewed on. Meaning, it allows you to make your logo work regardless of the layout it is being used on. Moreover, it allows your customers to recognize your branding in different ways, increasing the chance of brand recall.

Here are some of the most well-known examples of shape-shifting logos from Coca-Cola, Chanel, Nike, and Iress.

If you’re looking for an adaptable logo for printing peripherals and web assets, let me know and I’d be happy to help!

This post and image are curated content from Finances Online